The Ghost Signs of Mooresville

Author: Brett C. Sturm, Restoration Specialist

The Town of Mooresville in Iredell County recently completed a restoration project worthy of attention from Main Street advocates and history enthusiasts around the state. The town contracted with a mural conservation company from Asheville to carefully preserve six weathered advertisements, often called “ghost signs,” painted on the sides of several early 20th-century brick commercial buildings in its downtown.

Before and after photos of Goodman Drug Co.

From a preservationist’s standpoint, this project shines for the level of thought and sensitivity invested in deciding how the ghost signs could best be conserved.

Before, during and after photos of Selz Shoes.

Instead of simply repainting them to make them look new again, the conservators stabilized the existing paint layers and then artfully overpainted them, blending in new colors to render the faded signs more legible. In the case of the Kelly’s Clothing sign, the town went as far as to consult old local newspaper ads to ensure the restored logo was an accurate match to the original.

Before, during and after photos of Selz Shoes.

After 155 hours of labor, the result is both nuanced and beautiful — signs that show their age, telling the story of Mooresville’s historic downtown. And to restoration-minded folks like us here at the State Historic Preservation Office, perhaps the best part is that the signs are protected for the future, sealed with a UV-inhibiting varnish so that they can continue to communicate with Mooresville locals and visitors for decades to come.

 

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